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Cookie Policy

Last updated: July 22, 2025

1. Introduction

This Cookie Policy explains how Brilliant Broker ("we," "us," or "our") uses cookies and similar technologies when you visit our website brilliant-broker.com (the "Website"). This policy explains what these technologies are, why we use them, and your rights to control our use of them.

This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, and protect your personal information.

2. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about user behavior.

Cookies can be "persistent" (remaining on your device until deleted or expired) or "session" (deleted when you close your browser).

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the proper functioning of our website and cannot be disabled. They enable basic functions such as:

  • Website navigation and access to secure areas
  • Remembering your cookie preferences
  • Maintaining website security
  • Loading and rendering the website correctly

Legal Basis: These cookies are necessary for legitimate interests in providing a functional website.

3.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information. They help us:

  • Count visitors and see how they move around the website
  • Improve website performance and user experience
  • Identify popular content and pages
  • Detect and troubleshoot website issues

Legal Basis: These cookies require your consent.

Analytics Services We Use:

  • Google Analytics: Provides website traffic and user behavior analytics
  • Hotjar: Helps us understand user interactions through heatmaps

3.3 Functional Cookies

These cookies enable enhanced functionality and personalization, including:

  • Remembering your preferences and settings
  • Providing chat functionality
  • Personalizing content based on your location
  • Social media integration features

Legal Basis: These cookies require your consent.

3.4 Marketing and Targeting Cookies

These cookies are used to deliver advertisements and track their effectiveness. They help us:

  • Show relevant advertisements on our website and other sites
  • Measure advertising campaign effectiveness
  • Provide personalized marketing content
  • Prevent the same ads from being shown repeatedly

Legal Basis: These cookies require your consent.

Marketing Partners:

  • Google Ads: For advertising and remarketing campaigns
  • Facebook Pixel: For social media advertising
  • LinkedIn Insight Tag: For B2B marketing analytics

4. Third-Party Cookies

Some cookies on our website are set by third-party services. We do not control these cookies, and they are subject to the respective third parties' privacy policies.

4.1 Common Third-Party Cookies:

  • Google: Analytics, advertising, and maps services
  • Facebook: Social media integration and advertising
  • LinkedIn: Professional networking and B2B advertising
  • YouTube: Video content embedding
  • Payment Processors: Secure payment processing

For more information about these third-party cookies, please refer to the respective privacy policies of these companies.

5. Cookie Management and Your Choices

5.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept All: Consent to all cookie categories
  • Necessary Only: Accept only essential cookies
  • Customize: Choose specific cookie categories

5.2 Managing Cookie Preferences

You can change your cookie preferences at any time by:

  • Clicking the "Cookie Settings" link in our footer
  • Using the cookie management tool in our website
  • Adjusting your browser settings (see below)

5.3 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • View and delete existing cookies
  • Block all cookies or specific types
  • Set preferences for cookie acceptance
  • Receive notifications when cookies are set

Browser-Specific Instructions:

  • Chrome: Settings > Privacy and Security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Edge: Settings > Site permissions > Cookies and site data

Note: Disabling certain cookies may affect website functionality and your user experience.

6. Mobile Device Settings

For mobile devices, you can control cookie-like technologies through your device settings:

6.1 iOS Devices:

Settings > Safari > Block All Cookies or Privacy & Security

6.2 Android Devices:

Settings > Google > Ads > Opt out of Ads Personalization

7. Opt-Out Options

You can opt out of certain tracking and advertising cookies through industry initiatives:

  • Your Online Choices: youronlinechoices.com
  • Google Ads Settings: adssettings.google.com
  • Facebook Ad Preferences: facebook.com/ads/preferences

8. Cookie Duration

Different cookies have different expiration periods:

Cookie Type Duration Purpose
Session Cookies Until browser is closed Basic website functionality
Preference Cookies 1 year Remember your settings
Analytics Cookies 2 years Website performance analysis
Marketing Cookies 30 days - 2 years Advertising and remarketing

9. Local Storage and Similar Technologies

In addition to cookies, we may use other similar technologies such as:

  • Local Storage: Stores data locally on your device
  • Session Storage: Temporary storage for the current session
  • Web Beacons: Small transparent images for tracking
  • Pixels: Tracking codes for analytics and advertising

These technologies serve similar purposes to cookies and are covered by this policy.

10. Data Protection and Security

We implement appropriate security measures to protect cookie data:

  • Secure transmission using HTTPS encryption
  • Regular security assessments and updates
  • Access controls for cookie management systems
  • Compliance with data protection regulations

11. International Transfers

Some of our third-party service providers may process cookie data outside the UK/EEA. When this occurs, we ensure appropriate safeguards are in place to protect your data in accordance with UK GDPR requirements.

12. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in:

  • Our use of cookies and similar technologies
  • Legal and regulatory requirements
  • Industry best practices
  • Technology developments

We will notify you of material changes by updating the "Last updated" date and, where appropriate, through other communication channels.

13. Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Brilliant Broker
30 Edgbaston Village Walk
Harborne Rd
Birmingham B15 3AA
United Kingdom

Email: [email protected]
Phone: +44 121 227 7068

For complaints about our cookie practices, you may also contact the Information Commissioner's Office (ICO) at ico.org.uk.

14. Additional Resources

For more information about cookies and online privacy:

  • ICO Guidance on Cookies: ico.org.uk
  • About Cookies: aboutcookies.org
  • All About Cookies: allaboutcookies.org
Brilliant Broker

Professional logistics solutions for small businesses across the United Kingdom.

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