1. Introduction
Brilliant Broker ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, process, and disclose your information when you use our logistics services and website, and tells you about your privacy rights and how the law protects you.
This Privacy Policy applies to all information collected through our website, services, and other related services, sales, marketing or events (we refer to them collectively in this Privacy Policy as the "Services").
2. Information We Collect
2.1 Personal Information You Provide
We collect personal information that you voluntarily provide when you:
- Register for our services or create an account
- Request a quote or information about our services
- Subscribe to our newsletter
- Contact us through our website or phone
- Book logistics services
This information may include:
- Name and contact information (email, phone, address)
- Company name and business information
- Shipping and billing addresses
- Payment information (processed securely by third parties)
- Communications with us
2.2 Information Automatically Collected
When you visit our website, we automatically collect certain information:
- IP address and browser information
- Device information
- Website usage data and analytics
- Cookies and similar tracking technologies
3. How We Use Your Information
We use your personal information for the following purposes:
3.1 Service Provision
- Providing logistics and shipping services
- Processing and fulfilling your orders
- Communicating about your shipments
- Customer support and service inquiries
3.2 Business Operations
- Account management and administration
- Billing and payment processing
- Fraud prevention and security
- Legal compliance and regulatory requirements
3.3 Marketing and Communications
- Sending newsletters and promotional materials (with consent)
- Market research and service improvements
- Website analytics and optimization
4. Legal Basis for Processing
Under UK GDPR, we process your personal data based on the following legal grounds:
- Contract Performance: To fulfill our logistics services contract with you
- Legitimate Interests: For business operations, fraud prevention, and service improvement
- Consent: For marketing communications and non-essential cookies
- Legal Obligation: To comply with applicable laws and regulations
5. Information Sharing and Disclosure
We may share your information in the following circumstances:
5.1 Service Providers
We share information with trusted third-party service providers who assist in our operations, including:
- Shipping and transportation partners
- Payment processors
- IT and website hosting services
- Customer support platforms
5.2 Legal Requirements
We may disclose your information when required by law or to:
- Comply with legal obligations
- Respond to lawful requests from authorities
- Protect our rights and property
- Prevent fraud and ensure security
5.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
6. Data Retention
We retain your personal information for as long as necessary to:
- Provide our services and maintain your account
- Comply with legal and regulatory requirements
- Resolve disputes and enforce agreements
- For legitimate business purposes
Typically, we retain customer data for 7 years after the last transaction, in line with UK business record-keeping requirements.
7. Your Privacy Rights
Under UK GDPR, you have the following rights:
- Access: Request copies of your personal data
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your data
- Restriction: Request limitation of processing
- Portability: Request transfer of your data
- Objection: Object to processing for marketing purposes
- Withdraw Consent: Withdraw consent for consent-based processing
To exercise these rights, contact us at [email protected] or +44 121 227 7068.
8. Cookies and Tracking
We use cookies and similar technologies to improve your website experience. Our Cookie Policy provides detailed information about:
- Types of cookies we use
- Purpose of each cookie category
- How to manage cookie preferences
- Third-party cookies and analytics
You can manage your cookie preferences through our cookie banner or browser settings.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal data, including:
- SSL encryption for data transmission
- Secure servers and data centers
- Access controls and authentication
- Regular security assessments
- Staff training on data protection
10. International Transfers
We may transfer your data to countries outside the UK/EEA for service provision. When we do, we ensure appropriate safeguards are in place, including:
- Adequacy decisions by the UK Government
- Standard contractual clauses
- Binding corporate rules
- Certification schemes
11. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes by:
- Posting updates on our website
- Email notification (if you have subscribed)
- Other appropriate communication methods
12. Contact Information
If you have questions about this Privacy Policy or our data practices, please contact us:
For complaints about our data processing, you may also contact the Information Commissioner's Office (ICO), the UK's data protection authority, at ico.org.uk.